Matt Gemmell – how to compete with the ipad
Really enjoying reading this article from Matt Gemmell. I especially love this bit:
Closed system. This is the very opposite of what your customers care about. The percentage of your customer base who make a buying decision based on the openness of a system (in terms of system-level customisation options, use of open source software or otherwise) is vanishingly tiny. They’re very vocal, certainly, but commercially they’re irrelevant. Pandering to this segment will most certainly damage your penetration into the market. Be extremely wary about sacrificing large-scale appeal for the sake of a tiny but noisy technical minority. The tablet space is in no way designed for or aimed at such users.
Italic bolding is mine. It’s so very true – anyone else seen “open” handsets doing well? Android is starting to get there, but it’ll never be open enough for some. Nokia has opened up a little, same with some of the others. But in general: most users don’t give a shit. Make it work. Give me a phone that rings and lasts 5 days. KTNXBAI.
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